Shelley Lovett explains that reindeer food is, and demonstrates how it is made. Reindeer food is something you can make and then sprinkle on the snow or grass in your yard in order to help Santa's reindeer find your house. All have to do is mix some quick oats with a little red and green colored sugar to make it sparkle. Then you put in in a bag and tie with a ribbon. She has a little tag she ties onto the ribbon that explains what reindeer food is and how to use it. You can print the tag from her website Childcareland.